In January 2023 she was laid off from a corporate marketing job in Philadelphia. After years of content creating, she decided to take the leap and go full time. Months later she earned a $15,000 affiliate commission check from one video and changed how she saw the work entirely. Instead of waiting on brand deals, she built her own revenue engine, then taught hundreds of creators to do the same.

Today she leads three ventures. The Strategic Influencer, an education platform for creators that teaches how to generate consistent revenue through affiliate marketing. The Merciful Collective, a faith based jewelry and accessories brand. Move Moore, an event series getting people back in motion.

She is a TEDx speaker and has taken the stage at CES and CultureCon, with work featured in Business Insider and The Philadelphia Inquirer. Her speaking topics vary from utilizing AI as a creator to increase efficiency in workflows, leveraging personal brands to build businesses, and the platforms and systems that make creators money.